Privacy policy

Privacy policy

Privacy Policy


1.1 Vallie Limited ("We") are committed to protecting and respecting your privacy when using the Services.

1.2 This policy (together with our Terms) set out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

1.3 Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By using the Services you are accepting and consenting to the practices described in this Privacy Policy.

1.4 For the purpose of the Data Protection Act 1998 (the “Act”), the data controller is Vallie Limited of Vallie Ltd., WeWork, 1 Fore Street Avenue, London EC2Y 9DT and is registered with the Information Commissioner’s Office with registered number ZA138166.

1.5 Capitalised terms used herein but otherwise not defined shall have the meaning given in the Terms.


2.1 We may collect and process the following information about you:

(a) Information you give us. You may give us information about you by filling in forms on the Application and/or the Website or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use the Services, make a reservation for a Drop Off or Pick Up, review an Agent, make use of any social media functions on the Application or the Website and when you report a problem with the Services. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information as well as information about your Vehicle.

(b) Information we collect about you. With regard to each time you use the Services we may automatically collect the following information:

(i) technical information, including the Internet protocol (IP) address used to connect your computer or smart phone to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and

(ii) information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from the Application or the Website (including date and time); pages you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page and any phone number used to call our customer service number.

(c) Information we receive from other sources. We also work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

(d) Information we receive from social networking services. If you choose to register with or login to the Application through a third party social networking services, we will complete certain information in respect of your Account by extracting pre-existing personal information such as your name, email address and other personal information from your social networking accounting so long as your privacy settings with the social networking service permit us to do so.


3.1 The Services use cookies to distinguish you from other users of the Services. This helps us to provide you with a good experience when you browse the Application and the Website and also allows us to improve the functionality of the Application and the Website.

3.2 A cookie is a small file of letters and numbers that we store on your browser or (if you agree) the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive.

3.3 We use the following cookies:

(a) Strictly necessary cookies. These are cookies that are required for the operation of the Application and the Website. They include, for example, cookies that enable you to log into secure areas of the Application and the Website, use a shopping cart or make use of e-billing services. If you block these cookies, the Application and the Website may not operate properly.

(b) Analytical/performance cookies. These cookies allow us to recognise and count the number of visitors and to see how visitors navigate around the Application and the Website when they are using it. This helps us to improve the way the Application and the Website work, for example, by ensuring that users are finding what they are looking for easily.

(c) Functionality cookies. These cookies are used to recognise you when you return to the Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

(d) Targeting cookies. These cookies record your visit to the Application and the Website, the pages you have visited and the links you have followed. We will use this information to make the Application and the Website and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose.

3.4 Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

3.5 You may block cookies by activating the setting on your browser that allows you to refuse the operation of all or some cookies. However, if you use your browser settings to block all cookies (including without limitations strictly necessary cookies) you may not be able to access or use all or parts of the Services.


4.1 We use information held about you in the following ways:

(a) Information you give to us. We will use this information: to carry out our obligations arising from any contracts entered into between you and us and to

(i) provide you with the information, products and services that you request from us;

(ii) to provide you with access to the Services;

(iii) to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data;

(iv) to enable you to interact with Agents to your mutual advantage;

(v) to notify you about changes to our Services; and

(vi) to ensure that content on the Application and the Website is presented in the most effective manner for you and for your computer.

(b) Information we collect about you. We will use this information:

(i) to administer the Services and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

(ii) to improve the Services to ensure that content is presented in the most effective manner for you and for your computer;

(iii) to allow you to participate in interactive features of the Services, when you choose to do so; as part of our efforts to keep the Services safe and secure;

(iv) to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and

(v) to make suggestions and recommendations to you and other users of the Services about goods or services that may interest you or them.

(c) Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

4.2 When you provide bank account or credit card information you provide this directly to our Payment Processor whose privacy policy will regulate the storage of such information. Vallie will not receive or store any such information.


5.1 We may share your personal information with any member of our group of companies from time to time, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. We will also share your personal information with our Agents so that they are able to provide the Parking Services to you.

5.2 We may share your information with selected third parties including:

(a) business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;

(b) advertisers and advertising networks that require the information to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience;

(c) service providers that require the information to provide their services to you;

(d) analytics and search engine providers that assist us in the improvement and optimisation of the Services; and

(e) credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.

5.3 We may disclose your personal information to third parties:

(a) in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

(b) if Vallie Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

(c) if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and other agreements; or to protect the rights, property, or safety of Vallie Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

5.4 We may sell data derived from usage of the Services and views and downloads of pages, profiles and adverts on the Services which will always be in aggregated and anonymised form.


6.1 The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, promoting any publicly available information through our Website and social networking profiles, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

6.2 All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of the Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

6.3 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


7.1 You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.

7.2 The Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


8.1 The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.


9.1 Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.